man and woman keeping promises by shaking hands to seal the deal

The Power of Keeping Promises

By Mckenna Clarke, blog writer at TOP CFOS

Businesses who keep promises will gain a loyal following of customers for life. But so many business owners these days can’t seem to follow through on their promises. Although keeping promises is one of the most difficult parts of being a business owner, doing what you say you will/can lead to the success of your business.

Here are some tips to become a powerful promise keeper.

1. Make some promises.

 All major companies have a section on their website or in their customer agreement where they make some promises. Doing so gives customers some peace of mind and lets them know exactly what they are getting into as they put money into the company. A great example of this can be found on Delta Airlines’ website where they outline the guarantees they promise to customers. What promises do you make to your customers? Maybe you’ve never thought about, but promising to provide specific deliverables helps to build your brand and your reputation.

2. Remember your promises.

If you told someone that you would do something, especially a client, write it down, put it in your calendar, or create reminder notifications. With so much going on, it’s easy to forget who you told what. A to-do list organization software like Asana makes it easy to keep your to-dos in one place. Also, consider posting your customer commitment promises in a visible place in the office to remember what drives your work everyday—keeping those commitments.

3. Be careful what you promise. 

Be realistic! Make sure that you can follow through with what you said you would do. It is easy to say things in front of a customer in order to please them, but avoid falling into this trap. Although it may make them happy in the moment, in the long run, it will lead to more disappointment and heartache than is necessary.

4. Over-deliver rather than under-deliver. 

Everyone likes to feel special and valued, especially as a customer. Have you ever had a customer service experience where company reps went above and beyond? It’s a real treat to feel like someone actually cares more about you than they do about themselves. You can make all your customers feel this way too! Delight and surprise them not only with keeping your commitments, but by going beyond what you said you’d do.

5. Communication is key. 

All the technology in the world cannot make up for genuine human-to-human interaction. Be sure to prioritize talking directly to you clients, letting them know how much you value them. If you have promised to do something and can’t keep that promise, communicate with them and work out a new agreement. Customers will respect you much more if they know you are honest and communicate openly.

More Information

For more on the power of promise keeping, check out this article by the American Management Association.

Also check out what we promise out our clients at TOP CFOS here. We will always deliver on what we say we’ll do. We promise.