By Tyler Garrett, executive assistant to Randy Russon, founder of TOP CFOS
We’ve always been big believers in simplicity. The simpler we can make things, the better. We absolutely love simplicity. Why complicate matters when you can keep them simple? It just makes sense.
Someone who always promoted the principle of simplicity was Steve Jobs, former CEO of Apple. When it came to marketing, Steve was a huge believer in keeping his strategies simple. Whenever he would prepare for a new showing of one of Apple’s new products, he would prepare for hours in an effort to keep it as simple as he could. For instance, in preparing a PowerPoint presentation, instead of having twenty bullet points on the slide, he would choose to have maybe one picture instead. Or, he would get the verbiage down to as few words as possible on the slide. When you looked at Apple’s home page, it was just as clean and simple as it could be.Carmine Gallo wrote the book The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. Throughout his book, Carmine repeatedly tells the reader how Steve would do everything he could to keep things simple. He would come up with Twitter-like headlines to introduce new products to the market, like:
“1,000 songs in your pocket!”
“The world’s thinnest notebook!”
“Apple reinvents the phone!”
Carmine also says, “When the ‘Google guys,’ Sergey Brin and Larry Page, walked into Sequoia Capital to seek funding for their new search-engine technology, they described their company in one sentence: ‘Google provides access to the world’s information in one click.’ With that one simple headline, Sergey and Larry got their funding. I mean, take a look at Google’s home page: could it be any simpler? When consumers are presented with too many choices, it confuses them. So, keep it simple.
In closing, I want to share one last piece of advice from Carmine’s book: “During the planning phase of your presentation, always remember that it’s not about you. It’s about them. The listeners in your audience are asking themselves one question: ‘Why should I care?’ Answering that one question right out of the gate will grab people’s attention and keep them engaged.” As you incorporate these smart business strategies, as well as the others we mention in our other blog posts, your business will continue to thrive.
We hope you’ve enjoyed our blog. Remember, TOP CFOS offers the finest CFO services to companies that want to take their businesses to the top. We love being the catalyst behind firms’ soaring profits, and we’d love to be a part of your team. Our contact info can be easily found on our website, so feel free to reach out anytime.
Our next post will come from the Leadership category and is titled “Follow Through.” Thank you for joining us!
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