CFO

Synergism

Today’s post is by Randy Russon, founder of TOPCFOS

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Merriam Webster defines synergism as:

Interaction of… (People) such that the total effect is greater than the sum of the individual effects”. I know mathematically this really doesn’t make sense, but this is a true statement about synergism and explains how synergism works. Certainly great power comes to groups of people when the principle of synergism is applied. Synergism also lends to great unity among people.

When people have unity of purpose, they can accomplish great things. I’ve heard of the following phrase many times in life – “United we stand, divided we fall”. I’m not sure who the author is, but I believe this is also a true statement. When you look at great sports teams, look at what they accomplish when they are unified. The same goes for businesses. Look at what Apple accomplished with the i-Phone and other great products through unity of purpose. Great ideas also come about through the use of synergism.

This is where brainstorming with a group can be so helpful. When people are trying to solve a problem and they sit together and throw out ideas for solutions, some of the greatest ideas in the world come about through this. In the early days of Novell®, Ray Noorda, president and CEO would bring top leadership together to solve problems they were facing. By doing this, Novell® experienced phenomenal growth. Under Noorda’s leadership, Novell® made several acquisitions that propelled them forward and their stock price soared. Most good leaders understand that synergism is created through problem solving with people. Through synergism, organizations move farther and faster down the road.

When everyone is pulling in the same direction, synergism can assist in helping that group accomplish much more in a shorter space of time compared to doing it on your own. An example of this comes from a personal story. When my boy was small, we used to go camping all the time. To get ready for the campout, it used to take me several hours, because I had to do everything alone. The same was true when we came back from the campout, and I had to put everything away. As he got older, he was able to help me. Then, he invited a friend and the friend helped, too. I was amazed at how quickly we were able to take our camp down when we got ready to come home with their help. This is a great example of synergism.

We hope you’ve enjoyed our Blog today. Please remember, TOP CFOS offers the finest CFO services to companies anywhere in the world and would love to be a part of your team. Feel free to reach out to us anytime. Your feedback is most welcome, and we invite you to share this post with friends and associates. During the month of September, we are offering one free hour of consultation, all at no charge. Our contact information can easily be found here on our website, so give us a call today! Our next post will come from the Technology category on our website and is entitled What’s Next? And, thank you for joining us!