By Mckenna Gustafson, blog writer at TOP CFOS
According to a recent study, 62 percent of global consumers have stopped doing business with a brand or organization due to poor customer service experience. It’s simple: if your customer service is poor, 62 percent of your customers could be considering leaving your brand or organization.
In this kind of a market environment, it is not enough to simply offer customers a great service or product. Companies have to provide exceptional customer service in order to keep them coming back for more.
Here’s what not to do.
- No apologies. Sometimes fessing up and taking the blame takes a bit of thick skin. Customers just want to be validated, to know that you have heard their concern or issue and that you care. A simple apology can go a long way. Read more