By Mckenna Clarke, blog writer at TOP CFOS
A ship without a rudder is at the mercy of the winds that drive it. Likewise, a business without clearly defined goals is at the mercy of the financial world.
As a small business owner, it’s likely that you have big dreams. You want to make millions, gain market share, sell that app, retire early, or revolutionize your industry. No matter what it is, you’re not going to get there unless you have a very clear game plan. Even if you know exactly where you want to end up, you’re going to need to know what to do to get there. Setting goals can help you do just that.